Sushiro Renews Its Brand Logo and Unveils a New Alphabet Logo Mark – Bringing Smiles to Customers Worldwide with Great Sushi –

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FOOD & LIFE COMPANIES LTD. (Head Office: Suita City, Osaka; President & CEO: Masahiro Yamamoto; hereinafter “F&LC”)  has renewed the katakana brand logo of its core brand Sushiro and developed a new alphabet logo mark. With the new logo, the company aims to build a brand that is universally recognized and memorable for customers around the world. Going forward, guided by the vision embodied in the new logo, we will pursue Sushiro’s mission — Sushi that fills you up. Sushi that fills your heart. — and bring tastiness and moments of joy to customers around the world.

Left: (Katakana version), Right: (Alphabet version)

The Vision Behind the Logo
While inheriting the design that has been loved by many customers over the years, we have redefined the upper and lower red lines as a double arch, embodying our aspiration to bring smiles to customers worldwide with Great Sushi.
The upper arch represents the great sushi we relentlessly pursue, while the lower arch symbolizes the smiles of everyone that spread as a result. This double arch visually expresses Sushiro’s mission: Sushi that fills you up. Sushi that fills your heart.

*The main change from the previous logo design is the thicker arches, which emphasize greater boldness and strength.

Rollout Plan
Starting Wednesday, March 25, 2026, the new logo will be introduced sequentially at new and renovated stores worldwide.
The double arch logo will be standardized and rolled out across all domestic and international locations.

<Contact for media inquiries regarding this matter>
FOOD & LIFE COMPANIES LTD. Corporate PR Office, Corporate PR Section
TEL: 06-6368-1063 (weekdays excluding weekends and holidays)
Email: press@food-and-life.co.jp
URL: https://www.food-and-life.co.jp

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